Adweek's 2014 Media Plan of the Year competition is now accepting entries in 20 categories. The lineup of categories is slightly different this year, with multiple budget sizes among the following categories: -Best Campaign -Best Use of Branded Content -Best Use of Social -Best Use of Alternative Media -Best Use of Mobile -Best Use of Native Content For all entry information and fees, please go to www.mediaplanoftheyear.com.
While we have always told you defining your goals on social should be your number one priority, measuring your efforts to reach those goals is just as important. Unfortunately, it has historically been difficult to measure that success on Twitter given the limited access to the data needed to prove it. But today, we are happy to share with you that Twitter has finally improved their analytics page by adding a slew of long-awaited metrics for business.
Yes, social marketing can be fun, however it's also a lot of work. You have to take it serious - with all the changes that happen rapidly, you will always be on your toes. You can have fun with it, but you are doing this for your business or someone else's - it's not play time.
Think about the groups of people surrounding your organization. What do they value? What interests them? What do they need to be truly "empowered"? How can you grow the community of people around your organization? Stop solely thinking about how do we optimize digital media channels (website, Facebook, Twitter, LinkedIn, etc.). If one day Google comes out with a new algorithm called Monkey that moves you to page 2 or 3 for a search term, don't be left with nothing.
Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers. Testing of ads for compatibility on devices other than phones is highly recommended before committing to purchase an ad.
Rule one has two parts: a. the customer is always right b. if that's not true, it's unlikely that this person will remain your customer. If you need to explain to a customer that he's wrong, that everyone else has no problem, that you have tons of happy customers who were able to successfully read the instructions, that he's not smart enough or persistent enough or handsome enough to be your customer, you might be right. But if you are, part b kicks in and you've lost him.
Roughly 2.4 billion people worldwide are connected to the internet and 85 percent of them use email. However, only 73 percent of online adults use social media. Social marketing is an important component of every sales strategy, but don't forget to also target people who prefer email over Instagram. Let's take a look at some best practices for reaching your customers with brilliant email marketing campaigns.
MISSION, KS--(Marketwired - Oct 17, 2013) - (Family Features) Are personal relationships why most consumers frequent small businesses? From the mom and pop coffee shop to the small bookstore just down the street, people enjoy the personal interactions and convenience small businesses offer.
For women entrepreneurs, business is personal so face-to-face communication trumps all when it comes to reaching out to customers. The chart comes from a new Cox Business survey aimed at female entrepreneurs. As you can see, email was also highly rated. What's surprising is that social media made a very poor showing. Over half of the women said that social media was 'unbenificial' when it came to communicating with customers.
If you hear us humming "Superstition," it's because we are all feeling a little Stevie wonderful. The big news at ICE Worldwide is that our founder and managing partner, Jocelyn Philbrook, was named a finalist for the 2013 Stevie Awards for Women in Business. And, we think that totally rocks. The Stevie Awards recognize exemplary businesses and business leaders from around the world each year. This year marks the 10th year that the Stevie Awards for Women in Business will identify the most outstanding women executives and entrepreneurs from around the world. On November 8, 2013, we will find out if Jocelyn will bring home the gold, silver or bronze for the ICE team. Any of these is a great honor and a validation of all the hard work the entire ICE team puts into making ICE Worldwide a world-class marketing and advertising agency. It isn’t often that you get to work at a company that feels less like work and more like fun. There are a few things that make ICE just that company and why we think we were recognized: We love technology and we only work with tech companies. For us, dinner conversation around acronyms like VDI, ...
Whether it is five times a day or once a week, Ms Barrett said make sure you dont start off with a flurry of activity and then ignore your audiences on social media platforms. Ms Barrett said: "Slow and steady will always be a better way of communicating than all ...
A Las Vegas social media scientist found photos tweeted using Twitter's own image host are most likely to be retweeted, while Instagram photos are least likely.
There are some good formulas for measuring your social media benefits, but it all begins by recognizing that taking a "Field Of Dreams" attitude toward your social media efforts is a self-defeating mentality. It's a losing game to simply trust that if you build it, they will come.
It goes without saying that if a business has a Twitter account, they'll probably be including a hashtag in their tweets. Or several hashtags, (#business #branding #tips), but some will be created specifically for the business, by the business.
Start promoting your page through Facebook groups, pages, own websites, forums, advertising etc. But always keep in mind that spamming should be prevented. Because most of the people don't like spam. Even, for spamming your page could be blocked by yourself. Facebook is now removing spam from their website.
ICE Worldwide is a full-service marketing and communications firm that delivers award-winning creative, targeted solutions that drive revenue and build relationships with key constituents. We provide localized strategies that connect products and services with customers around the globe.