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In today's mobile-heavy world, using the right apps can make all the difference. Check out this list that can give you an edge over the competition.
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March 02, 2015 Check out these five sales contest ideas that can shake up your usual approach to motivating your sales force.
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March 03, 2015 You may have your killer social media campaign, and you are writing excellent blogs. That's every bright Internet marketer's foundational success steps. However, you might see a roadblock you aren't sure how to tie social media and blogging together the correct way.
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March 03, 2015 You really don't write a blog post to sell. You write to send off your reader along to continue on his journey with a useful little tidbit to help him find his way. Your blog content should help build the reader's anticipation for the next step in the journey and propel him forward to the next stop, whatever and wherever that may be, on the road to the desired destination – the purchase!
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February 26, 2015 Rocco Baldassarre just gave a simple explanation on Entrepreneur of 5 Keys to Unlocking the Power of Google Analytics . I liked this reminder that we need to make sure we get the basics down before we try to figure out what is happening with our numbers. Here's a quick look at what was said.
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February 26, 2015 Do you even need marketing automation? Will it really benefit your business? What can it actually do?
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February 24, 2015 This report describes how the world's largest companies are planning, executing and measuring social. Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies in the U.S. and Western Europe.
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February 19, 2015 It always amazes me how many successful businesses don't take marketing seriously. Either that or they don't understand it well enough to evaluate if what they are currently doing actually is "marketing". It stands to reason that no one knows your business better than you do. However, when it comes to marketing, many business owners tend to have a misconception of what marketing really is, how is works and how much is costs.
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February 17, 2015 Social media can easily distract you from the things that matter. Due to the large volume of incoming messages, brands fail to take the right actions when it comes to handling online complaints. Beyond tracking information about brands, how can they make sure they're really tracking the right data?
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In an environment where 80% of people don't read past the headline before sharing it (remember NPR's April Fool's prank?), that 140 character space needs to be pretty competitive. But even 140 characters is long for a headline. The best of them top out at 80 characters (which leaves #justenoughspace for other things, @amiright).
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In this day and age of immense competition, when customers have the power and luxury of choosing from among competing brands, it is important to create a positive and memorable customer experience. Here are four things you need to consider.
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The logos you see every day didn't just fall out of the sky or grow on a tree. They were painstakingly created by talented designers who have to juggle a ton of different considerations, such as making the logo unique enough to stand out in a crowd while also keeping it simple and timeless.
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The effectiveness of Super Bowl ads as we know them is changing. This post will explore how that is happening while taking a look at what brands are getting right for the future.
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The world of mobile marketing and commerce saw a number of important achievements in 2014. Mobile Marketing Magazine reports that mobile advertising grew at a rate six times faster than that of global desktop marketing. 2014 also gave birth to multiple new mobile technologies, including the Apple Watch and Apple Pay. With so many achievements last year, it is now important to look forward at the mobile marketing trends that are likely to shape 2015.
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Do you use email marketing? Do you use Facebook marketing? Have you ever thought of putting them together to boost your email open rate? If you answered "no," maybe it's time to think about marrying the two. Why? SalesForce ran a study that targeted 565,000 email subscribers with its regular email marketing and coordinated Facebook News Feed ads. The results were worth testing this strategy for your own business.
