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  • 10 essential mobile apps for the modern marketer

    In today's mobile-heavy world, using the right apps can make all the difference. Check out this list that can give you an edge over the competition.

  • 5 Epic Sales Contest Ideas for 2015

    March 02, 2015 Check out these five sales contest ideas that can shake up your usual approach to motivating your sales force.

  • How to Tie Your Social Media and Blogging Together (Correctly)

    March 03, 2015 You may have your killer social media campaign, and you are writing excellent blogs. That's every bright Internet marketer's foundational success steps. However, you might see a roadblock you aren't sure how to tie social media and blogging together the correct way.

  • How You Should Design Your Business Blog Content

    March 03, 2015 You really don't write a blog post to sell. You write to send off your reader along to continue on his journey with a useful little tidbit to help him find his way. Your blog content should help build the reader's anticipation for the next step in the journey and propel him forward to the next stop, whatever and wherever that may be, on the road to the desired destination – the purchase!

  • Google Analytics: Five Things to Know

    February 26, 2015 Rocco Baldassarre just gave a simple explanation on Entrepreneur of 5 Keys to Unlocking the Power of Google Analytics . I liked this reminder that we need to make sure we get the basics down before we try to figure out what is happening with our numbers. Here's a quick look at what was said.

  • 5 Reasons Your Small Business Needs Marketing Automation

    February 26, 2015 Do you even need marketing automation? Will it really benefit your business? What can it actually do?

  • What Does "The 2014 State of Enterprise Social Marketing" Tell Us for 2015?

    February 24, 2015 This report describes how the world's largest companies are planning, executing and measuring social. Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies in the U.S. and Western Europe.

  • Marketing Pitfall: Not Taking Marketing Seriously

    February 19, 2015 It always amazes me how many successful businesses don't take marketing seriously. Either that or they don't understand it well enough to evaluate if what they are currently doing actually is "marketing". It stands to reason that no one knows your business better than you do. However, when it comes to marketing, many business owners tend to have a misconception of what marketing really is, how is works and how much is costs.

  • How to Make Sure Your Brand Is Tracking the Right Data on Social Media

    February 17, 2015 Social media can easily distract you from the things that matter. Due to the large volume of incoming messages, brands fail to take the right actions when it comes to handling online complaints. Beyond tracking information about brands, how can they make sure they're really tracking the right data?

  • 5 Things I Learned About Writing Headlines from Twitter

    In an environment where 80% of people don't read past the headline before sharing it (remember NPR's April Fool's prank?), that 140 character space needs to be pretty competitive. But even 140 characters is long for a headline. The best of them top out at 80 characters (which leaves #justenoughspace for other things, @amiright).

  • 4 Things to Consider When Crafting the Customer Experience

    In this day and age of immense competition, when customers have the power and luxury of choosing from among competing brands, it is important to create a positive and memorable customer experience. Here are four things you need to consider.

  • The Recipe for a Perfect Logo [infographic]

    The logos you see every day didn't just fall out of the sky or grow on a tree. They were painstakingly created by talented designers who have to juggle a ton of different considerations, such as making the logo unique enough to stand out in a crowd while also keeping it simple and timeless.

  • Why Super Bowl Ads Are Becoming Less Valuable in the Age of Social, Mobile Content Marketing

    The effectiveness of Super Bowl ads as we know them is changing. This post will explore how that is happening while taking a look at what brands are getting right for the future.

  • Mobile Marketing Trends for 2015

    The world of mobile marketing and commerce saw a number of important achievements in 2014. Mobile Marketing Magazine reports that mobile advertising grew at a rate six times faster than that of global desktop marketing. 2014 also gave birth to multiple new mobile technologies, including the Apple Watch and Apple Pay. With so many achievements last year, it is now important to look forward at the mobile marketing trends that are likely to shape 2015.

  • Boost Your Email Open Rates With This Study-Approved Trick

    Do you use email marketing? Do you use Facebook marketing? Have you ever thought of putting them together to boost your email open rate? If you answered "no," maybe it's time to think about marrying the two. Why? SalesForce ran a study that targeted 565,000 email subscribers with its regular email marketing and coordinated Facebook News Feed ads. The results were worth testing this strategy for your own business.

Marketing just got a lot cooler.

ICE Worldwide is a full-service marketing and communications firm that delivers award-winning creative, targeted solutions that drive revenue and build relationships with key constituents. We provide localized strategies that connect products and services with customers around the globe.