Neustar may be best known in the telecommunications industry because it enables the portability of phone numbers. But the company is now using the trust and neutrality it has built up over the years with operators to develop other business uses, among them its UltraViolet cloud computing service for distribution of digital rights-protected movies. But Neustar, through subsidiaries and acquisitions, has a wider range of IP and Web services and has recently gotten into location-based services usin
Posted In: Mobile Content | Technology | CTIA | FirstNews By Brad Smith Wednesday, May 9, 2012 Get daily wireless industry top stories and headlines - Sign up now! Print Loading... Neustar may be best known in the telecommunications industries because it enables portability of phone numbers. But the company now is using the trust and neutrality it has built up over the years with operators to develop other business uses, among them its UltraViolet cloud computi
How many emails do you send per day? Email is an essential tool for communication and should be taken seriously and professionally. It isn't uncommon to take short cuts with email, sacrificing the norms of grammar, and in some cases basic politeness. This is especially bad if your writing to a journalist who might get over 100 email pitches per day and wont bother with emails that are rude, grammatically incorrect or formatted strangely. You want to make sure you're making the best possible impression through email, as this is likely your main form of interaction with the press and clients. Sure, a typo here and there might not be a deal breaker, but if you're consistently overlooking errors that make your message difficult to understand, it could come across as inexperienced, unprofessional or careless. This blog covers some email fundamentals that you don't want to neglect. Fill in the subject line. It's considerate to tell people upfront what the email you're sending pertains to. In addition, the subject line is your opportunity to grab the recipient's attention - so take advantage of that. Your subject should be specific, relevant and short (eight words or less) so that it fits ...
SAN FRANCISCO: Facebook's willingness to pay $1 billion t o buy the 12-person start-up Instagram has Silicon Valley venture ... who is not an investor in the site. FUNDING TO DATE: $37.5 million from Andreessen Horowitz, Bessemer Venture ...
MassChallenge is open to any innovative start-up, from anywhere, that has the potential to invigorate ... free office space, access to funding, and legal advice. MassChallenge was launched in 2010, attracting nearly 450 applicants.
For many in the business-to-business (B2B) world, social media was something watched from the sidelines until seemingly overnight it became a major part of a successful overall marketing strategy. A quick glance at the job boards underscores the importance companies are placing on social media. With many of these organizations jumping on every available social network, it is time to take a step back and evaluate your organizations goals, strategy and tactics. Just like any good marketing program, you need to clearly define your goals and match them to your strategy / tactics BEFORE you get started. That's why ICE is going to be walking through our expert tips for establishing a well-rounded social media strategy over the coming months. We will start at the beginning with the "Two 'P's" – personality and platforms. (Not to be confused with the traditional "4 Ps" of marketing.) Just as your organization has its own unique set of differentiators, it also has unique personality that should be reflected in its social media presence. Before you embark on establishing your company's social media life consider not only what sets it apart from its peers, but also the overall culture and the goals of the ...
As data and tools begin to converge, more and more marketers are building their ability to measure these key performance indicators and use them to make smarter decisions across the marketing organization.
Most startups don't have an agency helping them get coverage in blogs and publications. Here are some tips based on my experience. Related posts: Infographics: 5 Tips for Product Marketers Politics in Startups vs. Big Companies Startups: 10 Reasons Customers Won't Switch to Your Product
2012 started much the way that 2011 ended– with a focus on mobile life. Communication service providers (CSPs), consumer electronic vendors, and network suppliers continue to fuel the obsession with connectivity through new devices, mobile broadband, and innovative ways for us to stay in touch. For those that attended any of the behemoth trad...
With over half a million apps in the Apple App Store alone one might argue that developers have all the tools they have to develop compelling applications but what if there was a way to take traditional apps and integrate them more closely with carrier networks and big data analytics allowing them to be more powerful, spur increased consumer s...
Kickstart Ventures will "give selected startups the tools needed to build and test their ideas, such as seed funding, training and mentorship ... Inc., an incubator for startup innovations. The firm has earmarked P500 million for spending in the next ...
He is reckoned to be one of the youngest, if not the youngest, person ever to get venture funding. The European start-up culture is dominated by ... their 20s," says Allan Martinson, 45, a venture capitalist based in Tallinn, Estonia.
Mobile tools and applications represent a powerful technology that will most certainly become more important in years to come. Gartner Research has predicted that, by 2013, a greater number of people will be accessing the internet via mobile devices than those who will via desktop computers. More aware of being tracked With this move towards the small screen, consumers are becoming more aware of being tracked through mobile connectivity. The unique characteristics of the smartphone as a platform
Several years ago, I met with Noam Wasserman who had recently joined Harvard Business School as a professor. I initially came across Noam because he was doing some fascinating research on startups -- particularly in the arena of founder relationships. When I met him for lunch, he brought up some of the toughest issues I've ever encountered in my entrepreneurial career: Should you start a company with a close friend or family-member? Is it wise to divide equity in the startup equally among the founders? If you had to pick, do you want the cash (get rich) or the control (be queen/king)? What about your co-founders? Deep, deep, topics. I've seen too many startups flounder and fail because of co-founder conflict. Everyone starts off with the best intentions -- and then things start unraveling. In many of these cases, the conflict could have been avoided -- or at least surfaced sooner, if the founders had confronted some of the potential issues and asked each other the hard questions early-on. I've written about this topic before in "Important Questions Startup Co-Founders Should Ask Each Other". There are only two times when lack of clarity and understanding between founders becomes a problem ...
ICE is still recovering from this year's Mobile World Congress trade show, as are thousands of marketing teams around the globe. For the third year in a row, we had the pleasure of helping a client create a successful presence at MWC, the largest industry event in mobile. It was a whirlwind of journalist briefings, product demonstrations, and running around the "App Planet", but as always this show remains our favorite event of the year. Here's our round up of the event - what worked, what flopped and what we learned: Smash hits! Product Launch Statue Huawei did a great job creating buzz and harnessing the power of social sharing and media. The company found an effective way to permeate social media and generate buzz by displaying a Pegasus statue made entirely of Ascend devices near the entrance of its pavilion and the App Planet. This statue has been used in countless articles rounding up MWC and has been posted on social media sites like Twitter and Flickr, creating a lot of chatter. It gave the media an iconic image to represent MWC and attendees a chance to pose for pictures and share it with their networks. Understanding the Environment ...
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