The ICE team includes media relations and advertising professionals, digital communications specialists, writers, designers, video producers, and financial experts. Through offices in the U.S. and Asia, ICE brings a world of talent to every project, large or small.
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  • Big Marketing Ideas for Small Businesses

    MISSION, KS--(Marketwired - Oct 17, 2013) - (Family Features) Are personal relationships why most consumers frequent small businesses? From the mom and pop coffee shop to the small bookstore just down the street, people enjoy the personal interactions and convenience small businesses offer.

  • Women Entrepreneurs Say Face-To-Face Is the Best Way to Reach Customers

    For women entrepreneurs, business is personal so face-to-face communication trumps all when it comes to reaching out to customers. The chart comes from a new Cox Business survey aimed at female entrepreneurs. As you can see, email was also highly rated. What's surprising is that social media made a very poor showing. Over half of the women said that social media was 'unbenificial' when it came to communicating with customers.

  • ICE's Jocelyn Philbook Named Finalist in 2013 Stevie Awards for Women in Business

    If you hear us humming "Superstition," it's because we are all feeling a little Stevie wonderful. The big news at ICE Worldwide is that our founder and managing partner, Jocelyn Philbrook, was named a finalist for the 2013 Stevie Awards for Women in Business. And, we think that totally rocks. The Stevie Awards recognize exemplary businesses and business leaders from around the world each year. This year marks the 10th year that the Stevie Awards for Women in Business will identify the most outstanding women executives and entrepreneurs from around the world. On November 8, 2013, we will find out if Jocelyn will bring home the gold, silver or bronze for the ICE team. Any of these is a great honor and a validation of all the hard work the entire ICE team puts into making ICE Worldwide a world-class marketing and advertising agency. It isn’t often that you get to work at a company that feels less like work and more like fun. There are a few things that make ICE just that company and why we think we were recognized: We love technology and we only work with tech companies. For us, dinner conversation around acronyms like VDI, ...

  • Regular use of social media

    Whether it is five times a day or once a week, Ms Barrett said make sure you dont start off with a flurry of activity and then ignore your audiences on social media platforms. Ms Barrett said: "Slow and steady will always be a better way of communicating than all ...

  • Want to guarantee a retweet? Attach a picture: Photo tweets 94% more likely to be shared than text-based ones

    A Las Vegas social media scientist found photos tweeted using Twitter's own image host are most likely to be retweeted, while Instagram photos are least likely.

  • Social Media ROI: Why Are Most Companies Still Not Measuring It?

    There are some good formulas for measuring your social media benefits, but it all begins by recognizing that taking a "Field Of Dreams" attitude toward your social media efforts is a self-defeating mentality. It's a losing game to simply trust that if you build it, they will come.

  • How to Create a Great Hashtag to Advertise Your Business

    It goes without saying that if a business has a Twitter account, they'll probably be including a hashtag in their tweets. Or several hashtags, (#business #branding #tips), but some will be created specifically for the business, by the business.

  • How to Optimize Your Facebook Fan Page to Get More Traffic

    Start promoting your page through Facebook groups, pages, own websites, forums, advertising etc. But always keep in mind that spamming should be prevented. Because most of the people don't like spam. Even, for spamming your page could be blocked by yourself. Facebook is now removing spam from their website.

  • Online Marketing Company fishbat Discusses Social Media Use in Business

    According to a September 30th Forbes article titled, Business Schools Social Media Ranking 2013 Do You Like, Follow And Subscribe? business schools have hesitated to embrace social media as a marketing tool in the past, but now, most are beginning to develop a strong online presence. The article says the top ... Justin Maas, vice president of client relations at online marketing company fishbat, believes that social networking has become one of the most important marketing tools in 2013.

  • Marketing With No Social Media Strategy

    There are several reasons some businesses choose not to use social media in their marketing strategy . They may feel the platform is too casual, taking dignity from their brand, or theyve seen some of the very public social media meltdowns experienced by other businesses and are afraid to go down that road.

  • Who to Follow on Twitter? Types of Twitter Profiles and Users

    Given the abundance of choices and rapidity of decay, it can be complicated figuring out who to follow on Twitter. In this post, I wanted to help provide a topline analysis of an account and then to classify the types of Twitter users and profiles out there. However, nothing replaces your own eye for the content being provided by the Twitterer

  • A Guide to Using Social Media at Tradeshows

    I work for a tradeshow display company, and in recent years weve seen an increasing number of businesses embrace social media at tradeshows. Outlets such as Facebook, Twitter, and Google+ can help make the most of the experience, hitting each of what ...

  • Study Explores Differences Between Facebook, Twitter, Other Social Media User

    Business Insider has just released a meta-analysis of social media users across each of the major social platforms. Though the analysis is probably meant to help marketers determine when and where to strike, there are some sweeping generalizations worth ...

  • 9 Tips For Making The Most Of Social Media

    Most advisers have dipped a toe into using social media , be it personally or professionally. Making it both effective and safe for an advisory practice, though, requires a few tricks. Here are nine tips for bringing your social media presence to the next level.

  • Why Online Video is Beating Social Media

    In 7 Reasons Why Video is the Fastest Growing Online Ad Format, I share Forrester, Cisco and Forbes research on why video is beating social media as a small business marketing platform. The biggest reason, however, may not be found in a research study.

Marketing just got a lot cooler.

ICE Worldwide is a full-service marketing and communications firm that delivers award-winning creative, targeted solutions that drive revenue and build relationships with key constituents. We provide localized strategies that connect products and services with customers around the globe.