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Build a marketing plan that focuses on bringing fans in - not outsourcing them to various social media channels. Let me clarify that you should absolutely be active across your social media platforms, but by being interactive with your audience, you bring them ...
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Until a year or two back, B2B social media strategy primarily included only two things – a dedicated effort to grow the fan following and using the ad platform to advertise to targeted groups. In the past year, this strategy has seen a massive evolution.
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With roughly 260 million people using LinkedIn, including a growing number of business-to-business users, it's a platform that shouldn't be ignored if you want to generate productive leads. If you're not sure how to begin, here are 3 steps you can take to optimize your LinkedIn strategy for leads:
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It turns out there's a science behind how top influencers operate. And this science may have far reaching implications for your digital marketing business.
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A few weeks ago, we talked about social network demographics of 2014. But what about this year – and the next? Where can we expect to see social media users setting up camp in the coming months? Where will we see them flooding out the exit gates?
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If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world's greatest movie script locked from view in a cold, dark vault. The investment in our content is largely wasted. In this post, I will cover 12 "quick hit" structural actions you can take with your content to make it more "shareable."
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One of the key elements of tackling content marketing for your organization is effective content creation that is part of a consistent series, similar to the idea of a television series. Learn how to craft your own content series to help drive results with your audience.
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Where will the technology world head in 2015, and what technologies will people embrace? The team at ThinkWithGoogle identified 3 major trends that are likely to shape the face of technology in 2015.
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Drafting a content strategy from the ground up is a tall order. While it's a matter of elbow grease for marketers with access to a wide variety of expertise — professional writers, analytics specialists and content strategists — it's a daunting task for smaller marketing teams.
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Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. The key is to attract the "right" traffic. If you interact better with your audience, provide content that your visitors want to share, and help online shoppers make informed and satisfying purchase decisions, your website traffic will improve. If you have recently lost search traffic and are looking for new ways to attract relevant visitors, read on.
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Salesforce surveyed 5,000 marketers at the end of last year on their budgets for 2015, and the software giant found that 70 percent of them plan to increase social media advertising, including mobile ads on platforms such as Facebook, Twitter, Instagram and Snapchat. Also, 70 percent of the marketers—who hail from every major category—plan to increase their dollars for organic social or content marketing, as many call it.
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It's that time of new year when you get deluged with analysts / bloggers predictions and prognostications. I join in most years, but this post is really more of a state of the industry, a summary of some random thoughts on software, business and digital transformation.
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The New Year provides new opportunities to do great work for your clients. In the wine industry, success is measured by the number of cases sold and marketing, sales and PR are ultimately evaluated by how much they contribute to the "bottom line." At the end of the day, the main question is: How much was sold?
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Not all trends will impact the average marketer's strategy, but these will. Find out where you need to focus this year.
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Pinterest has given US advertisers a new advertising tool to kick off the New Year. As of January 1st, the Promoted Pins ads first launched in September 2013 and available only to select brand partners in 2014 has been open to all advertisers.
