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  • Article: The Content Is Out, but Where's the ROI?

    More than three-quarters of business-to-consumer marketers use content marketing. However, they're still struggling to measure content effectiveness, citing this as the top content marketing challenge, and less than one-quarter say they're successful at measuring return on investment.

  • How Four of America's Top Marketers Use Data

    A panel of four c-suite marketers at last week's ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer to figuring it out than you may think. Walmart's CMO Stephen Quinn was particularly vocal about the strides that his brand has made within the past year in linking together digital and in-store data, especially as more shoppers walk into stores with smartphones and tablets.

  • So Many Mobile Ad Formats, What's an App Developer to Do?

    Mobile advertising is continuing to explode and more and more big brand names are moving their ad budgets out of traditional media and into mobile. Its great news for developers and their apps in the marketplaces, however the folks on Madison Avenue are ...

  • 7 Tips for Using Social Media During Conferences

    So, youre attending a conference. Youve paid the entrance fee, put on the best outfit ever, grabbed a big stack of business cards and made sure your LinkedIn profile is up to date. The one piece of the conference puzzle I can almost guarantee youre missing ...

  • Article: YouTube Content Creator Channels Help Marketers Get in on the Right Action

    YouTube's unmatched range of content means marketers can find nearly every interest group and demographic among the site's visitors. The top content creators on YouTube have their own channels, and that structure gives marketers a distinct focus for ad placement. According to a new eMarketer report, the value of these specific content creators and their channels is their ability to give marketers a worthy mix of context and audience.

  • 25 Years in 25 Days (2004): The Birth of Social Media

    Facebook got its start in 2004 as a social networking site for Mark Zuckerbergs Harvard classmates. Ethan Zuckerman, co-founder of Global Voices Online, director of the MIT Center for Civic Media, and author of (soon out in paperback) Rewire: Digital ...

  • Businesses and social media: eight best practice tips

    Ben Matthews, who runs social media agency Montfort, says: "Many website analytics tools, such as Google Analytics, also let you see where visitors are coming from when visiting your small business website. Its a great way to check if your Facebook or ...

  • Article: Social Marketing 2015: The Key to ROI Will Come from Within

    For as long as social media marketing has been around, marketers have struggled with how to determine return on investment. According to a new eMarketer report, in 2015, marketers will finally start to realize that the answers to measuring social media success will come from internal metrics, rather than external.

  • Mobile Advertising Is Exploding, And Will Grow Much Faster Than All Other Digital Ad Categories

    BII Mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of "mobile-first" users. Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny ...

  • A Content Marketing Strategy That Goes Beyond Pushing Tons Of Copy

    Taking on the trappings of content producers, content marketers spit out white papers, blog posts, e-books, videos, and SlideShares in an attempt to see what sticks, not to mention running paid ads on social media or redoing a website for the umpteenth time.

  • Social media marketing options from Facebook open to all advertisers

    The company has now announced that its "Audience Network" mobile ad platform to all developers and marketers. Facebook has now taken another leap in its mobile social media marketing businesses and is working to give its options and revenues through ...

  • Tips for More Meaningful Media Measurement

    Landing a media hit is gratifying and important for you and your client or organization. But coverage is only valuable if people are reading or watching it – and they aren't necessarily reading the story in their daily newspaper anymore. The realities of modern media are changing how we monitor and measure coverage. If you haven't adjusted your evaluation practices already, now is the time to start.

  • Video Marketing Must Be Tailored to Devices [Ad Week]

    Global marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and engaging audiences.

  • Why It's Time to Rethink Your Content Marketing Strategy

    With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.

  • Digital Media Marketing: Marketing your message

    Theres a whole host of digital marketing tools that can help you get your message out in front of a wide audience: display ads, social media , responsive websites... the list goes on. And each one of these tools can effectively push your program forward, ...

Marketing just got a lot cooler.

ICE Worldwide is a full-service marketing and communications firm that delivers award-winning creative, targeted solutions that drive revenue and build relationships with key constituents. We provide localized strategies that connect products and services with customers around the globe.