The ICE team includes media relations and advertising professionals, digital communications specialists, writers, designers, video producers, and financial experts. Through offices in the U.S. and Asia, ICE brings a world of talent to every project, large or small.
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  • 5 Tips for a Strong Social Media Strategy

    In an era where smart watches exist, connectivity is proving to be crucial for any business to reach and communicate with current and potential customers. One of the most effective ways to connect the brand to consumers is through social media platforms. Here are a few tips for stepping up your social media strategy to improve overall business.

  • Social Millennial Today: How Brands Can Market to Millennials on Snapchat (Part II)

    Advertising in the eyes of many millennials has a very negative connotation. Push marketing has made ads become unwanted as they interfere with the user experience on social media. Instead of going down the Facebook's sponsored post or Twitter's promoted tweet route, Snapchat leverages its geo-filters feature to integrate an organic and seamless way for brands to engage with millennials.

  • 10 Tips to Increase Online Sales by Inspiring, Educating and Helping Customers Buy From You

    In a new episode of the Social Zoom Factor podcast, Pam Moore discusses the best tactics to use in digital marketing to win customers, sales and advocates, while also highlighting some of the more spammy, self-promotional tactics to avoid.

  • Social Listening: We Ain't Seen the Half of It

    What's really interesting to me about social listening is that of all the breakthroughs in enterprise social, it's both the most friendly and easy-to-implement (not requiring huge time investment, discussions about compliance, etc.) and the most transformational.

  • Instagram Upgrades Direct Messaging Functionality with New Features

    Instagram has updated their messaging element, announcing a range of updates to Instagram Direct. The new functions will help users streamline the messaging and sharing process amongst friends and groups.

  • 5 Rules For The New Era Of Email Marketing

    Email has been around a while, but the rules are constantly changing. Check out what's important now.

  • 4 Website Landing Page Best Practices

    The right landing page can increase conversations and ultimately grow your market share. Take a look at these tips for making the best first impression.

  • From Like to Love: 5 Ways to Transform Your Followers Into Customers

    Your social media game is up to snuff – you've got plenty of thumbs ups, your Twitter has proven follow-worthy and your fans are clearly into your posts – sharing, retweeting, commenting, etc. But how do you take the relationship with your social media fans to the next level and turn flirtatious likes to loyal love? Here are five tips to transform your friendly followers into devoted customers.

  • Why Is Engagement with Brands Online Down Even Though More Brands Are On Social Than Ever?

    A recent study by Forrester Research suggests that engagement with branded posts on the major social networks is falling across the board - even as social communities are growing and more brands are advertising there.

  • The Secret Economics That Rule Social Media Marketing

    Ever wonder why companies jump in to advertise on new social media platforms before it has been established that they are going to be viable? Do you worry (or hope) that TV advertising will be completely replaced by social media marketing?

  • Five Mistakes to Avoid When Doing Mobile SEO [Infographic]

    Because the use of cell phones has skyrocketed and continues to outpace other technology, you have to ensure your search engine optimization techniques account for smart phone usage. In other words, if you're not mobile-friendly, you are missing a large part of the population that could be using your services or buying your products. If you're new to mobile SEO, you will want to avoid these mistakes.

  • 5 Simple Social Media Strategies to Build Your Email List

    Social media continues to evolve into a fundamental tool for most business owners. If you aren't leveraging certain social media platforms in your marketing, then you are missing out on an opportunity to build your email list. This post will share 5 strategies that will help you convert your followers into qualified prospects.

  • The Impact of Mobile on B2B Purchases [Infographic]

    The latest data on the B2B e-commerce market shows that mobile devices are being used for both research and purchases. This infographic by Usablenet highlights the latest data for 2015, and gives us a look into the future of the B2B e-commerce landscape.

  • Instagram Announces Support for Landscape and Portrait Format Content

    Instagram has announced that users will now be able to upload photos and video captured in landscape and portrait formats, a major change for the network.

  • An Updated Guide to the Marketing in the Big 6 Social Networks

    Everyone likes to talk about "the Big 6" as if you could go into a job interview and say, "I'm proficient in the Big 6" and walk away with the job. But what does being proficient mean? What exactly do you have to understand about the Big 6? And is the Big 6 a static entity?

Marketing just got a lot cooler.

ICE Worldwide is a full-service marketing and communications firm that delivers award-winning creative, targeted solutions that drive revenue and build relationships with key constituents. We provide localized strategies that connect products and services with customers around the globe.