The ICE team includes media relations and advertising professionals, digital communications specialists, writers, designers, video producers, and financial experts. Through offices in the U.S. and Asia, ICE brings a world of talent to every project, large or small.
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  • Content marketing in 2015 -- research, not predictions

    Forget crystal balls -- take a look at what's ahead for online marketing based on data and information.

  • 8 Tips to Optimize Your Hotel's Google+ Business Page

    There are multiple reasons why hotels and local businesses should have a well-optimized Google+ Business Page. For one, the social media platform is an SEO goldmine as it helps hotels gain brand awareness, social signals, and search ranking. It is also a great platform to reach new audience and build credibility for the business's website.

  • The Top 10 Local Search Ranking Factors from 2014 [infographic]

    We've created an infographic that shows the top local search ranking factors according to Moz.

  • Brand and Marketing Trends for 2015

    When it comes to trends and the future, this review of over 150,000 predictive loyalty and engagement assessments is a reliable way to identify trends coming down the road in 2015. Take a look.

  • The Content Marketing Plan That Quadruples Your Leads

    Most content marketers don't enjoy the success they seek. And most don't have content marketing plans. The connection is obvious. Here's how to create an unfussy content marketing plan to fast-track the process.

  • How to Reduce Your Social Media Referral Traffic Bounce Rate

    Bounce rate refers to the number of times someone lands on your page, and then leaves it without checking another page on your site. It's not the same as time on site: A user can theoretically spend time reading your article and then just click off the external link and bounce without browsing your site any further. Let's see how we make them stay longer and go further into the site.

  • 5 Holiday Marketing Campaigns That Get It Right

    'Tis the season to be jolly... and to be inundated by a barrage of holiday-themed marketing. While some of what we see is cringe-worthy at best, there's something to be said for a well-thought-out, well-executed holiday campaign. Find out what separates a killer holiday campaign from the rest.

  • Social Media Analytics: The Key to Knowing Your Customers

    The art of turning social data into valuable insight can help a business keep its human touch and nurture its relationship capital. [Part II].

  • Article: Advertisers Will Spend Nearly $600 Billion Worldwide in 2015

    Around the world, advertisers will spend $592.43 billion in 2015, according to new figures from eMarketer, an increase of 6.0% over 2014. Currently, the top five spenders in each advertising category—total paid media, digital and mobile—are the US, China, Japan, Germany and the UK. Mobile advertising is the key driver of growth around the world, and advertisers will spend $64.25 billion worldwide on mobile in 2015, an increase of nearly 60% over 2014.

  • 10 Essential Tips for B2B Marketing in a Digital Economy [slideshare]

    How can a small B2B-focused company get back into the discussion in this age of digital selling? Here's a guide to help your company be found, seen and heard online.

  • 5 Remarkable Tools That Will Make Your Content Happy

    Great content is how you stand out in content marketing. Use these tools to help you stand out and drive more leads to your business.

  • Assessing the Accuracy of 2014's Marketing Predictions [infographic]

    Here is a look at five 2014 marketing predictions — two that came true, two that were false, and one that had mixed results.

  • Top 7 Anticipated Social Media Trends for 2015

    With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well. While some of the older trends will continue to rule, new social media trends are expected to occur as well. And they are likely to dominate the online marketing world for some time.

  • Trends in B2B Marketing for 2015

    We're fast-approaching the end of 2014. You know what that means: trend watching posts galore! Here's my view on how I think 2015 will shape up for B2B marketers.

  • Do You Write Quality Content Just For the SEO?

    There's been many changes to SEO tactics over the past several years. SEO techniques include those practices that web content writers use to boost the chances their website or blog will be easily found by searchers. Over the past couple of years we've seen a shift away from the focus on including specific keywords in our content and more of a focus on the actual content we're pushing out.

Marketing just got a lot cooler.

ICE Worldwide is a full-service marketing and communications firm that delivers award-winning creative, targeted solutions that drive revenue and build relationships with key constituents. We provide localized strategies that connect products and services with customers around the globe.