B2B sales teams and customer service representatives can be inundated with repetitive questions from current or prospective clients. Whether they're trying to determine your product's value proposition, have pricing inquiries, need help on how to use your product, or are asking about how you stack-up compared to your competition, these questions can bog down your sales team or even waste their time with unqualified leads.
July 29, 2015 Andrew Hutchinson What's the first thing you do every morning when you wake up? For many of us, it's checking-in with our social media networks, as evidenced by new data from mobile ad platform Opera Mediaworks. Utilizing insights from their client base of over 1.1 billion users (including 90% of the top Ad Age Global Advertisers) across 19,000 sites and apps, researchers from Opera found that social media apps are the most commonly used "first app of the day" for users in the U.S, with entertainment apps most common for "last app ...
You think Instagram is the way to go for your business. You've identified your target audience and you're starting to work on your platform strategy. Growing your followers is going to be one of your primary goals, so read on for three easy steps to get started. 1) Thoughtful Content – Instagram is not just about reposting other photos you're already using on Facebook. Brands are truly upping their game on this photo platform. To be successful, you need to have thoughtful and artistic content.
What is one newer digital marketing strategy that has been effective for your brand this year? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
July 27, 2015 Carianne King We've heard it said: Every brand needs a Facebook business page. If you're going to take the plunge, do it right! There's nothing worse for brands than a dry desert of a Facebook page. Think of it as an opportunity to give customers (correction - people who are bored at work) the great content they crave. Be human. Make good offers. Here's 8 tips to get you started. Don't just create a business page because you think you should have one. Sit down and plan a strategy.
July 27, 2015 Sarah Snow Remember how in elementary school science you learned about the physical laws that ordered the universe? And how, once you knew about the underlying rules of energy and matter, the details of a lot of things just made more sense? Susan Gunelius has applied the idea to social media marketing. She's asked the question: What are the fundamental laws that underlie everything we do on social media? And how can you understand those laws to better serve your brand?
At most organizations, employee needs are fairly consistent -- they want a healthy salary, great benefits, flexibility, a thriving work environment, and the opportunity to grow. The Department of Economics at the University of Warwick found that happy employees are 12 percent more productive than the average worker, and unhappy workers are 10 percent less productive -- costing American businesses over $300 billion each year. Meaning? It pays to ensure employees are happy at work.
Business Insider estimates that Americans spend more of their time on social media than any other online activity, including email. Because of this user engagement, using social media to promote your business can be one of the lowest cost channels in your marketing toolbox, but realizing business benefit demands that you have a plan.
You don't have to go back to far to remember a time when social media didn't dominate the marketing landscape. Now, they are everywhere. They are essential to getting your business known and establishing your brand. Have you considered what the landscape might be in the next five years? Here are some predictions. According to Fortune Magazine, when Facebook bought Oculus VR, it set a firestorm in the social scene.
July 24, 2015 Deborah Sweeney Facebook recently declared war on YouTube. Well, maybe not literally, but they're certainly trying to woo YouTube's content creators and visitors away from the popular video-sharing site. Earlier this month they rolled out a limited revenue-sharing scheme for select content creators, and there's little to stop them from expanding that program.
Instagram is not necessarily at the top of every businesses' list when it comes to marketing, yet it is proving to be a real powerhouse for all kinds of companies, in many different sectors. And many, many people use it. Just check out the stats here. Like any social media platform, if you don't follow a few simple rules, you could find that you are wasting money and time on it.
The right content can transform ordinary sales professionals into trusted resources, thought leaders and industry experts. In fact, research shows that 74% of buyers choose the sales professional that was first to add value and insight. Although content isn't a super power, sales professionals can realize significant benefits from putting on their finest capes on and helping save the day for their buyers through their materials. So what are you doing to relieve your buyer's pain points?
July 22, 2015 Carianne King Instagram is not just for photographers. It's for everyone. And as a viable social network, it's a tool for brands to connect with audiences in a powerful visual format. Still, there's so much junk out there - blurry photos, vague captions, and images that make audiences say, "Why'd you post that?" Aside from taking great photos, what else should marketers do to make sure their Instagram moments go a long way?
July 23, 2015 Bryan Kramer Have you heard about that viral video that everyone is talking about? You know the one, it's the YouTube video featuring cats doing the Harlem Shake while making trick shots from the bleachers? I'm kidding, of course, but you can't deny the financial impact that going viral has on our pop culture obsessed society.
You already know this, but it bears repetition: Your brand should be on Instagram. And it's not too late to get started -- as long as you know what you're doing. It's embarrassing to watch brands make rookie mistakes on Instagram. Like any social network, Instagram comes with a learning process. So as you and your brand learn the ropes, here's a guide to help you along your way.
ICE Worldwide is a full-service marketing and communications firm that delivers award-winning creative, targeted solutions that drive revenue and build relationships with key constituents. We provide localized strategies that connect products and services with customers around the globe.