The ICE team includes media relations and advertising professionals, digital communications specialists, writers, designers, video producers, and financial experts. Through offices in the U.S. and Asia, ICE brings a world of talent to every project, large or small.
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  • More Face To Face, Less Face To Facebook - Reclaiming Your Brand In 2015

    Build a marketing plan that focuses on bringing fans in - not outsourcing them to various social media channels. Let me clarify that you should absolutely be active across your social media platforms, but by being interactive with your audience, you bring them ...

  • What Should Your B2B Social Media Strategy Be in 2015

    Until a year or two back, B2B social media strategy primarily included only two things – a dedicated effort to grow the fan following and using the ad platform to advertise to targeted groups. In the past year, this strategy has seen a massive evolution.

  • 3 Keys to Optimizing Your LinkedIn Strategy for Leads

    With roughly 260 million people using LinkedIn, including a growing number of business-to-business users, it's a platform that shouldn't be ignored if you want to generate productive leads. If you're not sure how to begin, here are 3 steps you can take to optimize your LinkedIn strategy for leads:

  • Top 6 Scientific Strategies for Social Influence

    It turns out there's a science behind how top influencers operate. And this science may have far reaching implications for your digital marketing business.

  • Where Will Social Media Users Go in 2016? (INFOGRAPHIC)

    A few weeks ago, we talked about social network demographics of 2014. But what about this year – and the next? Where can we expect to see social media users setting up camp in the coming months? Where will we see them flooding out the exit gates?

  • 12 Ideas to Ignite Your Content NOW

    If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world's greatest movie script locked from view in a cold, dark vault. The investment in our content is largely wasted. In this post, I will cover 12 "quick hit" structural actions you can take with your content to make it more "shareable."

  • The Essential Components of an Effective Content Series

    One of the key elements of tackling content marketing for your organization is effective content creation that is part of a consistent series, similar to the idea of a television series. Learn how to craft your own content series to help drive results with your audience.

  • Top 3 Technology Trends Marketers Should Watch In 2015 [infographic]

    Where will the technology world head in 2015, and what technologies will people embrace? The team at ThinkWithGoogle identified 3 major trends that are likely to shape the face of technology in 2015.

  • 5 Tools to Help You Master Content Planning

    Drafting a content strategy from the ground up is a tall order. While it's a matter of elbow grease for marketers with access to a wide variety of expertise — professional writers, analytics specialists and content strategists — it's a daunting task for smaller marketing teams.

  • 3 Proven Ways to Dramatically Improve Website Traffic [infographic]

    Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. The key is to attract the "right" traffic. If you interact better with your audience, provide content that your visitors want to share, and help online shoppers make informed and satisfying purchase decisions, your website traffic will improve. If you have recently lost search traffic and are looking for new ways to attract relevant visitors, read on.

  • 70% of Marketers Will Spend More on Social Media Ads This Year

    Salesforce surveyed 5,000 marketers at the end of last year on their budgets for 2015, and the software giant found that 70 percent of them plan to increase social media advertising, including mobile ads on platforms such as Facebook, Twitter, Instagram and Snapchat. Also, 70 percent of the marketers—who hail from every major category—plan to increase their dollars for organic social or content marketing, as many call it.

  • Some Non-Predictions for 2015

    It's that time of new year when you get deluged with analysts / bloggers predictions and prognostications. I join in most years, but this post is really more of a state of the industry, a summary of some random thoughts on software, business and digital transformation.

  • Beyond impressions – key PR metrics for 2015

    The New Year provides new opportunities to do great work for your clients. In the wine industry, success is measured by the number of cases sold and marketing, sales and PR are ultimately evaluated by how much they contribute to the "bottom line." At the end of the day, the main question is: How much was sold?

  • 5 marketing trends you need to watch in 2015

    Not all trends will impact the average marketer's strategy, but these will. Find out where you need to focus this year.

  • Pinterest Opens Promoted Pins to All US Marketers for 2015

    Pinterest has given US advertisers a new advertising tool to kick off the New Year. As of January 1st, the Promoted Pins ads first launched in September 2013 and available only to select brand partners in 2014 has been open to all advertisers.

Marketing just got a lot cooler.

ICE Worldwide is a full-service marketing and communications firm that delivers award-winning creative, targeted solutions that drive revenue and build relationships with key constituents. We provide localized strategies that connect products and services with customers around the globe.