The ICE team includes media relations and advertising professionals, digital communications specialists, writers, designers, video producers, and financial experts. Through offices in the U.S. and Asia, ICE brings a world of talent to every project, large or small.
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  • 4 Recent Twitter Updates You Should Know About (If You Don't Already)

    Twitter has been one busy little bird this spring. While Twitter updates are not uncommon, it's worth noting that this month alone, everyone's favorite microblogging platform has released four significant updates to various feature sets. Do you know what they are?

  • Is SEO Simply Good Writing?

    I have been running my own business for about seven years now and creating online content about the same amount of time. The genesis of my business — 2008 — probably represented the apex of the traditional notion of SEO – elaborate schemes for backlinks, keyword stuffing, and jamming links into every cranny of the web, including blog comments. And I virtually ignored it all. Sure, I learned about SEO. I even experimented with it. But I generally ignored all of the SEO best practices of the day.

  • Hashing Out the Almighty Hashtag [infographic]

    A brand can experience up to a 50 percent increase in engagement when they use a hashtag. For some networks, like Instagram, posts with upwards of 11 hashtags experience the highest number of interactions. Though it's important not to go hog-wild with your hashtags on some other platforms—more than two hashtags on a tweet can actually decrease engagement. And on Facebook, posts without hashtags actually outperform those with them. Ready for more hashtag wisdom?

  • We're Doing Responsive Web Wrong, But We Can Fix It

    For nearly a decade web designers have concentrated on transitioning websites to more responsive designs, but many have failed to take into account the rapid increase in screen size. From 2007 to 2011 screen size only changed by a half an inch, then at the end of 2011 screen size exploded.

  • Don't Forget to Recycle…Your Content

    As people all over the world celebrated Earth Day this week, it seemed like an appropriate time to talk about recycling. No, not that kind of recycling, though that is clearly important too. I'm talking about recycling your content on social media.

  • Why Long-Tail Keywords?

    Since many big box retailers have already optimized for short-tail (less specific) keywords, your best bet for increasing your SEO ranking is to use long-tail keywords to minimize competition. The longer and more specific your keywords are, the easier it is to rank on them. Keywords that are more specific are usually referred to as long-tail.

  • How B2Bs Can Improve Their Organic Reach on Facebook

    For more people to see your posts, your B2b Facebook posts need "likes" shares and comments, collectively known as "engagement". This concept should drive every single post you make for your business' page. Facebook marketing can be particularly tricky for B2Bs, who do not have the traditional consumer customer base. Luckily, B2B marketing is my expertise. Here are my top tips for B2B small businesses to beat the organic reach problem on Facebook.

  • 10 Business Reasons Smart Digital Marketers Must Embrace Data and Analytics

  • Do You Have to Produce Video Content to Succeed in Social Media Marketing?

    So, if a social media expert, or someone going under a similar moniker, comes to you and tells you that absolutely, definitely have to create video content, it might be time to look for a new advisor. Video is powerful, no doubt, it's a great way to generate engagement and build your brand online – the expanded capacity of mobile networks and the evolution of apps and social platforms has enabled a new age of video communication.

  • Mobile Ad Spending to Top $100 Billion Worldwide in 2016

    The worldwide mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion and accounting for more than 50% of all digital ads for the first time.

  • How to Determine Goals for Your Social Media Marketing Campaign

    Whether you are dreaming of having one million followers or fans, or you are experiencing trouble in articulating your goals, the importance of having a strategy in place for setting social media marketing campaign goals cannot be denied. With a solid strategy in place, you will be able to establish realistic goals, determine how you are going to reach those goals, and be able to measure when those goals have been attained.

  • Where Content Marketing Meets Customer Experience

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Where Content Marketing Meets Customer Experience. We discussed how brands can make wise content decisions to create a great experience for their customers.

  • Think Like a Publisher: Best Practices in Brand Journalism

    By adopting the practices of a publisher like the New York Times or Wall Street Journal, large and small companies can create useful content that builds trust with potential customers and deepens their relationship with existing customers. Here are five ways to think like a publisher.

  • 3 Ways to Boost Conversions with Personalization

    Today's consumers are only interested in relevant content. The Internet has given consumers the power to seek out exactly what they need while also giving them the power to avoid anything they don't. You have to convince consumers to buy somehow. The only way to break through today is by personalizing your content and web experience for the user.

  • 10 Creative Ways to Acquire Customers from Blogs

    Looking for newer avenues to explore and foster relationships is essential and one tool that would help you achieve new customers with little monetary investment is through blogging. All big and small businesses alike have made maintaining an active company blog as one of their top most priority, and they are now even managing to get an infusion of new customers for their products and services.

Marketing just got a lot cooler.

ICE Worldwide is a full-service marketing and communications firm that delivers award-winning creative, targeted solutions that drive revenue and build relationships with key constituents. We provide localized strategies that connect products and services with customers around the globe.