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Sometimes it seems like big brand pages have it easy on Facebook. With such large audiences it looks easy to have a successful online presence. However for small businesses there are still lessons to be learned from bigger brands on Facebook. This article focuses on two fashion/beauty brands who can teach us all a lesson in Facebook marketing.
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With so much pressure on marketers to be posting on multiple social media networks, multiple times a day, with multiple objectives in mine, it's easy to see why social media scheduling is such a hot topic right now. In this follow up study from Software Advice, a social CRM evaluation company, we learn how marketers are using social media optimization tools and what goals are driving their usage.
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Recently, PadillaCRT hosted a "meet the journalist" breakfast that invited a local magazine editor to our office to discuss their role and answer questions regarding how we can provide relevant content and news ideas on behalf of our clients. During the conversation, we were reminded of what most of us in the PR industry already know – editors are busy, their outlets are understaffed and their inboxes are often flooded with hundreds upon hundreds of unrelated email pitches from PR professionals assuming that their audience will be interested, which is a huge pet-peeve! But, as I walked away from that meeting ...
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Social networking platforms arent identical in function or reach, and that means they wont be equally suitable for your business. Heres what you need to know about the main contenders. (We havent included options primarily focused on complex original ...
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Lately, I've been reconsidering who I think are influencers in and on my business. There are those who you follow and hang on every word and there are those you watch from afar with admiration but caution. Who we let influence us, both professionally and personally, says a lot about who we are. Are you easily swayed or does it take some research and work?
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Not sure where to start? Most marketing budgets will need some sort of financial investment in digital tools. Start by checking the freebies off your list. Then decide if your marketing goals are strategic, branding or lead generation and base your decisions on your end goal. The most important step is to monitor your investment and make the necessary changes.
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With 94% of internet users having an email address, and most of them checking their inboxes on a daily basis, email is the most popular online activity. Especially with the prevalence of mobile technologies, people are always listening. What this means to you as a business owner is that there is a not-so-new personal way of getting in touch with customers! In addition, email offers an easy way to track your success.
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There are many channels (like social media, search engines, blogging, etc.) when it comes to building brand awareness and marketing your products and services on the Internet.
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Most people only use the main features of social media networks. Little do they know that this is the ones usually hidden or less easily accessible, that can be the most useful. Twitter is one of the most used social media platform and is great to engage in conversations with people you wouldn't have probably met in real life, at least not that easily, either for personal or professional purposes. The features below will help you discover how to use Twitter to its fullest.
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The other day I was on the phone with my friend Betty Marton. Betty is a professional writer. I've been teaching a course on blogging and she wanted to know how I help my students come up with topics for their blogs.
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Adweek's 2014 Media Plan of the Year competition is now accepting entries in 20 categories. The lineup of categories is slightly different this year, with multiple budget sizes among the following categories: -Best Campaign -Best Use of Branded Content -Best Use of Social -Best Use of Alternative Media -Best Use of Mobile -Best Use of Native Content For all entry information and fees, please go to www.mediaplanoftheyear.com.
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While we have always told you defining your goals on social should be your number one priority, measuring your efforts to reach those goals is just as important. Unfortunately, it has historically been difficult to measure that success on Twitter given the limited access to the data needed to prove it. But today, we are happy to share with you that Twitter has finally improved their analytics page by adding a slew of long-awaited metrics for business.
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Yes, social marketing can be fun, however it's also a lot of work. You have to take it serious - with all the changes that happen rapidly, you will always be on your toes. You can have fun with it, but you are doing this for your business or someone else's - it's not play time.
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Think about the groups of people surrounding your organization. What do they value? What interests them? What do they need to be truly "empowered"? How can you grow the community of people around your organization? Stop solely thinking about how do we optimize digital media channels (website, Facebook, Twitter, LinkedIn, etc.). If one day Google comes out with a new algorithm called Monkey that moves you to page 2 or 3 for a search term, don't be left with nothing.
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Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers. Testing of ads for compatibility on devices other than phones is highly recommended before committing to purchase an ad.
