In September, I was thrilled to participate in an Advertising Week panel with esteemed Adweek editorial director James Cooper and some of the storytelling industry’s…

No product exists in isolation. Every offering is presented to potential customers within a context or a frame of reference, whether we set one deliberately…

HundredX, which provides enterprise-level listening solutions, recently commissioned a study with YouGov that found 94 percent of business executives agree that listening to customer feedback…

More Stories By William Schmarzo Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business”, is responsible for setting the strategy and defining…

Liza Landsman loves a challenge. For the past year and a half, she’s taken on a massive one: overseeing marketing, branding and analytics as chief…

Do you tend to drop off livestreams when the picture quality seems lacking? Twitter hopes to have a solution for that problem, and it’s aimed…

I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I…