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Meet the Woman Who Could Turn Jet.com Into the Digital Era’s Ultimate Challenger Brand

Liza Landsman loves a challenge. For the past year and a half, she’s taken on a massive one: overseeing marketing, branding and analytics as chief customer officer of ecommerce startup Jet.com as it attempts to compete with the retail Goliath that is Amazon. In August, Jet got some major firepower when it was bought by another retail giant, Walmart, to the tune of $3.3 billion.

Read the source article at adweek.com

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