Tag: Social Media

Truth Be Told: Transparent Marketing is Here to Stay

A number of companies have recently taken up transparent content marketing and have started sharing internal information on campaign performance and internal stats. Adopting an “upfront”…

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Nostalgia Marketing: What is it?

As Millennials become increasingly important as customers, brands have started to incorporate nostalgia into their campaigns to win them over. Used correctly, nostalgia can be an incredibly powerful…

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