wpid-curata__92Oo3ix1VwQxEcW.jpeg

Can online publishers embrace ad blocking?

We need a better ad blocker. When the topic comes up in meetings with publishers, this isn’t a popular statement. Many publishers are taking measures to circumvent ad blocking, which they rightly believe to be an existential threat. However, I believe our time would be better spent embracing ad blocking and even helping to build a better ad blocker. Here’s why, along with what we can do individually and as an industry. This shouldn’t be news to anyone, but let’s go over the numbers.

Read the source article at iMedia Connection

+ 1 603.766.0457 | Email: info@iceworldwide.com
Back to top