Can online publishers embrace ad blocking?

We need a better ad blocker. When the topic comes up in meetings with publishers, this isn’t a popular statement. Many publishers are taking measures to circumvent ad blocking, which they rightly believe to be an existential threat. However, I believe our time would be better spent embracing ad blocking and even helping to build a better ad blocker. Here’s why, along with what we can do individually and as an industry. This shouldn’t be news to anyone, but let’s go over the numbers.

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