Let’s talk content marketing. It is essential to any B2B marketer for customer engagement, lead generation, thought leadership, nurture programs, and even attracting the…
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Three Demand Generation Ideas You Can’t Afford To Ignore
For businesses across the United States, October means more than an overwhelming assortment of pumpkin everything. The countdown is on for the end of the…
Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink
In September, I was thrilled to participate in an Advertising Week panel with esteemed Adweek editorial director James Cooper and some of the storytelling industry’s…
How to transform your product by giving it context
No product exists in isolation. Every offering is presented to potential customers within a context or a frame of reference, whether we set one deliberately…
Listening Is the New ROI: 5 Questions with HundredX CEO Rob Pace
HundredX, which provides enterprise-level listening solutions, recently commissioned a study with YouGov that found 94 percent of business executives agree that listening to customer feedback…
Business #DigitalTransformation | @ThingsExpo #IoT #BigData #DigitalMarketing
More Stories By William Schmarzo Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business”, is responsible for setting the strategy and defining…
Meet the Woman Who Could Turn Jet.com Into the Digital Era’s Ultimate Challenger Brand
Liza Landsman loves a challenge. For the past year and a half, she’s taken on a massive one: overseeing marketing, branding and analytics as chief…