Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink

In September, I was thrilled to participate in an Advertising Week panel with esteemed Adweek editorial director James Cooper and some of the storytelling industry’s best and brightest. The topic? “It’s all about the Story.”

Shannon Pruitt

As someone who has spent a majority of my career in the entertainment business, the epicenter of storytelling, I want to believe that. I do believe that it IS all about the story.

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