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Driving Loyalty in Digital

In the grand scheme of things, to what end does that tweet matter? This is the question many in digital strategy ask today. The bond between a brand and a consumer is so artificial; you can’t help but question the loyalty. The Harvard Review delves into the evolution of digital strategy to say: The real question — the one that counts for leaders and institutions today — isn’t “How loyal can we compel, seduce, or trick our customers into being?” It’s: “How loyal are we to our customers?

Read the source article at The Buzz Bin

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