How to transform your product by giving it context

No product exists in isolation. Every offering is presented to potential customers within a context or a frame of reference, whether we set one deliberately or not. That context helps them understand what it is, who it is for and why they should care. A great product, presented within a context that highlights it’s strengths is unstoppable. However even a world-class product can be completely undone by a context that does the opposite.

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