What B2B Marketers Can Learn From Their B2C Friends

November 21, 2016 Becca Scherr

Did you know that the most talked about brand during last year’s Super Bowl was a company that didn’t even run an ad during the big game? Esurance basically took over Twitter in a brilliant social media campaign.

These ads, which aired before and after the game, outlined the company’s $1 million giveaway – to enter, people were directed to retweet Esurance posts.

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