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Why the Future of Risk-Taking, World-Changing Advertising Depends on Awards

This is not another rant.

Every now and then, the debate about “awards for awards’ sake” pops up in our industry, and I think that’s good. I think that’s healthy. No doubt the skeptics have a point when they point their fingers at ideas created purely for juries.

Per Pedersen Alex Fine

Read the source article at adweek.com

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