Why User-Generated Content Should Be Part of a Brand’s Marketing Strategy

One of the big benefits of building social word-of-mouth and a brand advocate community is user-generated content (UGC). In an era where the marketing message is greatly distrusted, the sheer volume of content is unmanageable and what people say about your brand is more important than ever, UGC can provide a huge difference in your marketing results.

Read the source article at brandchannel.com

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